An Ad With a Strong Effectiveness

http://youtu.be/jlXRengzZoc


This is a Nike ad using two of the biggest names in Professional football today. This influential commercial gives two stories of how two great athletes, LaDanian Tomlinson and Troy Polamalu and how they grew up using Nike. The push that Nike was striving for to the athletic audience was that they became who they were because of Nike and that it made them superior to everyone else on the field. The main quote in the commercial is to "leave nothing behind" and in every scene, even as babies, it shows how the two went all out in everything they did. They put everything on the table to put them where they are and they did it while wearing or using Nike. This propaganda is very strong to a younger audience or rising athletes who look up to these two men as heroes or as role models. It also shows how in every situation,even as toddlers and babies, the Nike-wear almost gave them "foresights" into the future of their potential. Whether it was jumping clear over obstacles, or running over opponents, or dodging into class, Nike was there to help them get where they are now. This effect has been used by the biggest names in athletic wear today, such as Under Armour or Reebok. These companies are known because of the way they advertise and how they target the right audiences. They spend a lot of money on advertising and that is why they are the biggest known names on the market today. This Nike commercial is just one of the very many tools to get people to buy their products to become the "Superior"- Nike athlete.