An Ad With a Strong Effectiveness

http://youtu.be/jlXRengzZoc


This is a Nike ad using two of the biggest names in Professional football today. This influential commercial gives two stories of how two great athletes, LaDanian Tomlinson and Troy Polamalu and how they grew up using Nike. The push that Nike was striving for to the athletic audience was that they became who they were because of Nike and that it made them superior to everyone else on the field. The main quote in the commercial is to "leave nothing behind" and in every scene, even as babies, it shows how the two went all out in everything they did. They put everything on the table to put them where they are and they did it while wearing or using Nike. This propaganda is very strong to a younger audience or rising athletes who look up to these two men as heroes or as role models. It also shows how in every situation,even as toddlers and babies, the Nike-wear almost gave them "foresights" into the future of their potential. Whether it was jumping clear over obstacles, or running over opponents, or dodging into class, Nike was there to help them get where they are now. This effect has been used by the biggest names in athletic wear today, such as Under Armour or Reebok. These companies are known because of the way they advertise and how they target the right audiences. They spend a lot of money on advertising and that is why they are the biggest known names on the market today. This Nike commercial is just one of the very many tools to get people to buy their products to become the "Superior"- Nike athlete.

Ad analyzation

This ad is describing the push and want of the new immigration law in Alabama and how they are going extreme with it. It uses heavy rhetoric and symbolism to depict an image of cruelty and harshness of this law. To sum it up, it is saying that Alabama's new law is symbolized by the Holocaust and how the Jews were sent to concentration camps. In this situation, the immigrants are wanted to be submitted to punishment. The audience of this image recognizes the symbolism of Nazism and how harsh it is. The law states that if there is any suspicion of being illegal, the person has to submit all identification and proof of citizen upon request if stopped for any reason. Also, companies have to prove all workers citizenship and if caught without it, the company's business license can be suspended or revoked. Anyone harboring illegals may also be arrested. Schools in the state must prove all of the students' citizenship upon request. This pre-Civil Rights Era style law will recreate more stereotyping and prejudice and is not fair to those who aren't breaking the law. It is obviously less severe than the Holocaust itself but the metaphor of how immigrants along with others have to submit all rights to authority if only accused or stopped for any reason. This shows how Alabama is cracking down on immigration. This controversial law has caused and uprising of many hispanic and south-of-the-USA countries are going to court for this. The rhetoric in this cartoon is against the law and its main purpose is to show how cruel it is.

Rhetoric

Rhetoric- in other words, persuasion, or propaganda to give a biased view on an object, belief, society etc. Rhetoric is seen everywhere, in our everyday lives. People use it to create their own personal images, to try and impress others, such as the use of facebook or the way they dress, act, or look. Companies have been using it forever to advertise their products to gain consumers and grasp audiences. Literally everything contains rhetoric. Politics heavily use it to implement beliefs on social problems in their posters, images, news, anything. But the main thing that gives the strongest vibe of rhetorical use to myself is political cartoon propaganda. The images are always completely biased and show the sides of a social topic. Such as the one above, its an image of the Muslim Muhammed who is drawn with a bomb for a hat. It is trying to describe the fact that all muslims are "bombing terrorists and we should fear all of them. The artist was trying to create this fear in a sense to keep the nations prejudiced and for us to stay on the defensive. I feel that this is pushing the stereotypical limit and could be offensive to many. That is also the other thing with rhetoric though, it can offend many and is someone the purpose and use of it. You can't escape it anywhere and could use anything as an example of it.